If you’re looking for ways to promote your business, Facebook ads are among the most cost-effective solutions on the market. Not only can Facebook help you reach more potential customers than any other medium out there, it’s also really easy to set up an ad and track its results. If you want to make Facebook advertising work for your business, here’s how.

What makes a good ad

To create a good ad, you will need a powerful call-to-action that encourages people to click on the ad and visit your website. A clear image of the product or service is also important. Finally, don’t forget that humour can be used as an effective marketing tool.

Where should you spend

Facebook has over two billion monthly active users, which means that it's a powerful platform for businesses of any size. However, not all businesses can afford the high ad costs that come with targeting such a large audience. If you're interested in using Facebook ads but don't have the budget to do so, there are some strategies you can utilise to bring down the cost and still reach potential customers.

Choosing the right targeting options

Facebook ad agency is a good place to start. When you create an account with Facebook and get approved, you can search through the different targeting options. Your targeting options will change depending on what you want your campaign to do.

The budget factor

It is important to keep an eye on your budget. The last thing you want is a large bill at the end of the month. It's easy enough to run up a high bill, so make sure you are aware of how much money you are spending and what it's going towards.

When should you pay more per click

The more you pay per click, the more likely it is that customers will convert into a sale. However, this comes at a cost because the more you spend, the less likely you are to get a return on your investment. The best way to decide if it's worth paying more per click is by testing different rates and seeing what works best for your product or service.

Tips on writing copy

The most important thing about copywriting is knowing what you want the reader to do. A good way of thinking about it is that you want your copy to move people from one state of mind to another. Once you know what you want them to feel, writing the copy becomes easier because you can match up what they need with what they're looking for.

What to do when ads don’t perform well

If you are running a campaign, it is important to monitor and evaluate its performance. If the ads are not performing well, or if you have spent money on an ad campaign and don't see any results, try these tips:

•  Change the design of the ads.
•  Evaluate what time of day the ads are running.
•  A/B test different copies or images in your ad.
•  Don’t be afraid to experiment.
•  Remove targeting from some of your ads so that they run without being served to certain demographics.