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How to Operate an E-commerce Business as your Side Hustle

By Rohan A T

Running a side business is a great way to create another source of income for you and if done properly, this side business can even help you to make a lot of money if you plan accordingly. It is also important to know the fact that you have to seriously think about choosing a side business owing to the fact that if you are not starting a business in an area that you are not passionate about or you are opening a side business in an industry that needs a whole lot of capital as well as supervision, then the chances of these businesses flopping are comparatively high. With the advancements in technology, there are plenty of new and innovative business options that are available for upcoming entrepreneurs. One such area that has seen a massive boom in the last decade or so is the E-commerce domain and there is plenty of potential in this business as well. With that said, there are a number of things that business owners should still understand before starting an E-commerce business. Some of those tips are mentioned as follows.

1. Choosing your Offering: This is the first and foremost step of starting an E-commerce business is identifying what you are going to offer and while making this decision, you can go with your gut and start a business in an area that you are passionate about. With that said, before starting this, do a market research and understand the basic movements in the industry, its scope and potential as well as the prominent players in the industry. All this will help you to find a space for yourself in that particular industry and you can build from that starting point.

2. Getting your Supply: For any business, you might have to gather various products and even if you are doing your E-commerce business as a side hustle, it is still important to make sure that you get quality supplies for the right price. So, do some research and find out a credible and reliable supplier and this is a crucial facet of you running a successful E-commerce business. Building a good relationship with your suppliers can also help you to get better discount and credit offers as well.

3. Fixing your Transportation Medium and Partners: Transportation is a crucial aspect of an E-commerce business and after fixing your market that you are going to operate in, then fix the transportation medium and partners and sticking with one partner might also get you some exclusive offers as well.

4. Fix the Prices: After analysing your cost of production and the price your competitors are offering, fix the prices of your products. While pricing, make sure that you are able to provide the best value for money products to your customers and this can help you to penetrate the market:

5. Marketing Strategies: Marketing is a crucial aspect for every business and for your E-commerce business, utilize social media marketing strategies to garner more popularity. In the beginning, start by creating social media pages and by doing promotional works, you can slowly build the popularity of your business.

The advancements in technology and the penetration of internet have opened up new alleyways of business opportunities and if you are able to plan smartly and start a business that you are passionate about, then running an E-commerce business as a side hustle can bring in impressive in flow of cash for you.

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