Google Unveils 'Circle to Search' Feature, Revolutionizing Android Search

By Consultants Review Team Thursday, 18 January 2024

In a groundbreaking move, Google has transformed the way users search for content on Android smartphones by introducing an innovative feature called "Circle to Search." Departing from conventional methods such as typing, voice search, or image search, this new feature leverages intuitive gestures like circling, highlighting, or scribbling, mirroring familiar actions from our daily lives.

Imagine watching a show on Netflix and identifying a desirable recliner chair. Traditionally, users would navigate to Google Search or use Google Lens for an image search by typing in a description. However, with the Circle to Search feature, users can now long-press the home button or navigation bar on their Android phones, activating Circle to Search. By selecting the desired item with a simple gesture like circling, users can swiftly discover similar options available for purchase from various online retailers, all without leaving the app. After completing the search, a quick swipe allows users to seamlessly return to their original context.

This innovative search method extends beyond shopping scenarios. When seeking answers to complex questions, the combination of multisearch—enabling simultaneous text and image searches—and Google's latest AI-powered updates enhances accessibility to information. The feature aims to simplify the process of gathering valuable insights pulled from diverse sources across the web. With Circle to Search, users can circle an item of interest, pose a question, and promptly receive informative answers.

Cathy Edwards, VP/GM at Google Search, highlighted the significance of smartphones as windows to the world's information, emphasizing the goal of minimizing disruptions during moments of exploration or discovery. Circle to Search allows users to seamlessly search for information without switching between apps, using intuitive gestures like circling, highlighting, scribbling, or tapping.

However, it's crucial to note that this innovative feature will initially be available on select premium Android smartphones, including the Pixel 8, Pixel 8 Pro, and the new Samsung Galaxy S24 series. The feature is set to be accessible in all languages and locations starting January 31, marking a significant leap forward in enhancing the smartphone search experience for users equipped with the latest hardware.

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