Digital has given rise to a new type of car-buyer

Digital Has Given Rise To A New Type Of Car-Buyer

CARHP functions as an online autos information site that brings together in-depth reviews, ratings, comparisons and local listings for new and old cars. CarHP will cater to the US automobile market.

Still in its beta stage, CARHP has an inventory that boasts a collection of over 2000 car reviews from 2016 to present.

CARHP is funded and incubated by - India’s foremost college search portal. With a team size of more than 20 people. CARHP is driven by young car enthusiasts with expertise in domains like - data analysis, market research, content writing and marketing. The team brings together talent which has a wealth of experience about the online automobile market.

At CARHP, we understand the each car buying journey is a highly personalized affair. The data used in our in-depth car reviews establishes transparency and helps the buyer to make a better decision.

A survey conducted by McKinsey and Company found that 71 percent say yes to tools for comparing different brands, 67 percent to online car configurators, and 56 percent to online chats with dealers. The benefits for customers include the ability to visualize the increasing variety of car options produced by the current mass customization trend and the ability receive much better information about the models they are interested in.

The number of buyers who find their vehicle through websites has been on a rise and demand for such websites that provide the complete information for the car buying journey is staggeringly low. Most of the websites manage to excel in only a single front. Either they are content-centric or they provide car specifications that by themselves don’t simplify the car buying process. These websites fail to provide a one-stop solution to the buyers.

CARHP stands out as a different website. Instead of relying only on a single parameter, be it content, car specifications or inventory at the local dealer. CarHP strives to bring content and inventory together with a special emphasis on data. Instead of relying just on content for a major car buying decision. Bringing data into perspective helps us to make a more informed decision.

In-depth car reviews published by CARHP use a unique approach to inform the users about their prospective buy. The car that is being reviewed is stacked against four closely matched competitors. In-depth tables which list out specifications are used along with reviews that accurately pit the car against the competition.

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