Apple Unveils Ambitious Generative AI Plans for iPhone at WWDC 2024

By Consultants Review Team Monday, 08 January 2024

Apple is set to make a significant stride by introducing a suite of generative AI features for its flagship product, the iPhone. The tech giant, known for its innovative ecosystem, is gearing up to showcase these groundbreaking developments at the Worldwide Developers Conference (WWDC) in June.

Despite the absence of major AI announcements during the recent iPhone 15 launch, Apple's upcoming move signals a strong commitment to bridge the gap with competitors such as Google, Meta, and Samsung, all of whom have made strides in incorporating generative AI upgrades into their products.

According to a report by Bloomberg's Mark Gurman, Apple's generative AI initiatives are set to debut with the iOS 18 software update. This comprehensive update will bring a host of AI-backed features to the iPhone, including auto-summarization and auto-completion for core applications. The plan also involves integrating AI into services like Apple Music, revamping the virtual assistant Siri, and introducing new AI tools for developers.

Behind the scenes, Apple has been quietly testing its "Ajax" language model since early 2023. The Ajax LLM is designed to enhance user experiences by streamlining workflows across the Apple ecosystem. From auto-completion in productivity apps like Pages and Keynote to AI-driven playlist suggestions in Apple Music, the language model aims to infuse AI smarts into various aspects of the user experience.

While the WWDC announcement will unveil Apple's ambitious plans, the implementation of these features will be a gradual process, with users not fully experiencing them until 2025. Reports suggest that "the totality of Apple's generative AI vision will take at least until 2025 to fully scale."

As Apple makes strides in the AI race, its competitors are also on the move. Samsung, for instance, is gearing up to launch its first AI-powered phone, the Samsung Galaxy S24 series, on January 17, indicating the fierce competition and the industry's rapid evolution.

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