By Deepshikha Singh, Managing Editor, Consultants Review
Today, technology has become an essential element of our lives. With the continuous use of smartphones and laptops and the new adoption of conversational AI like Alexa and Google Home, people are more connected to the world than any other time. People are also consuming content faster than ever before and with the easy connectivity via internet, businesses today are also stepping up to digital platforms to connect with the right clients. Undoubtedly, Digitization is the buzzword in the industry and the country’s rising internet adoption is making this the right time to launch your business online.
Owning a business might seem easy but young businesses don’t always have a good count of customers. Advertising can be the key when it comes to connecting a business to its prospects and with digital marketing, one has higher chance of reaching more customer-base. Gone are the days when Digital Marketing was only for the likes of multinationals and large corporations that have enough resources needed to launch an online marketing campaign. With changing times and more digital marketing consultants to rely on, digital marketing has become a go-to strategy for most businesses. While some generations still believe that paper newspapers, books or the old fashioned communication methods are the most reliable one, new generations who have grown up surrounded with internet and smartphones are already embracing the brave new world of digital consumption.
Right from strategizing business goals to being well defined with marketing plans focusing on the short and long term goals, Digital marketing consultants are playing crucial role in expanding the customer base
Speaking about the current market landscape of digital marketing industry, Hitesh Kumar, Founder, Iamdigitaninja says, “The current landscape is great, it's finally that time where in conventional business owners are moving far beyond the idea of having only being listed on the aggregator sites for their digital presence & slowly has been understanding the actual need of right digital marketing strategies for their respective business. Along with that the industry is seeing major shift towards optimizing sites for better CTA's placement rather than having old fashioned contact forms placed everywhere. The major gap is the need of the understanding of how it actually works, I get that part already that not every business owner has time to learn the basics of it still since it is very important to know what is being running behind their back & the ideas implemented for their digital marketing growth would fetch them results they need.”
While digital marketing seems promising, businesses are getting overwhelmed with responsibilities such as SEO, effective social media strategy, email marketing, interactive website design, and with businesses moving from brick and mortar to online model, hiring a digital consultant has become a common trend. Whether it is 2019 or 2020, businesses are readily adopting digital marketing as their preferred strategy for business growth to beef up their efforts towards connecting with their target customers. In an attempt to capture a growing and very lucrative online marketplace, digital marketing has leveled the playing field for businesses, irrespective of their size or sector to build unique brand awareness amongst its target audience. Right from strategizing business goals to being well defined with marketing plans focusing on the short and long term goals, Digital marketing consultants are playing crucial role in expanding the customer base. Marketing consultants also hold the capability of analyzing the risks before implementing new strategies, analyzing the user traffic along with counting the leads.
As per Nilesh Talreja, Founding Partner, UCID, “Marketing as definition has not changed but landscape of marketing has changed since the time of internet inception. Today, digital marketing is growing at the rate of 25-30% in India alone. Word of mouth advertising has changed to digital influencers. Digital platforms make it easy to target the exact individuals with the most relevant communication. Having said that, internet has also changed the consumers’ behavior over time. The future of marketing is taking brands closer to its customers. Be it the cause that they undertake to create communication that is educative, inspiring, and entertaining for its audience, the need is to establish connections on a more personal context.”