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Startupwala.com: Empowering Entrepreneurship

Today’s emerging organizations have knowledge about IP Copyrights but not to the extent where they can take appropriate decisions regarding the protection of their ideas and products. One such example is \'Witworks- a consumer technology company connecting devices in lifestyle spaces’, an Indian startup formed by three students of IIT (Indian Institute of Technology). Though their idea behind the inception was highly appreciable, they lacked the basic knowledge and guidance regarding the protection of IPR. Their first mistake was to launch a product without filing the proper Trademark and IP protection for it. They were so engrossed in developing their product...

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