Cover Story
Seven Sense Communication: A PR Agency Dedicated to Connecting Brands with Right Audience
CEOs of all corporations scrambled during the COVID-induced lockout, trying to mitigate internal damages and address stakeholder concerns. However, many corporations turned to their public relations firms to help them negotiate the challenges. Marketing initiatives had to be done with genuine honesty, compassion and empathy, but straddling that line between authentic and opportunistic has proven challenging. Established in 2018, Seven Sense Communication is a Guwahati-based public relations and social media firm that helps businesses and individuals connect with their target audiences. The team is equipped with the most up-to-date communication technologies as...
Contents
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4
Powering Brand Images with Right Strategies
Deepshikha Singh, Managing Editor
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8
A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials
Neha Kulwal, Country Manager, Admitad India
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18
Customer Engagement For Driving Business Growth
Sohrab Sitaram, CEO & Director, Keventers
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21
How Brands Synchronize Content Marketing With Traditional Advertising !
Vinay Singhal, Co-Founder & CEO, Wittyfeed
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24
Current Trends Of Digital Marketing
Husain Habib, Co-Founder & CMO, Hats-Off Digital
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28
The Changing Face Of Marketing In Today's Data Driven World
Priyanka Sharma, Head - Marketing, Cignex Datamatics
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30
The Significance Of Developing Consumer Experience For Achieving Higher Business Efficiency
Rohit Dhingra, Co-Founder & CEO, Tagg