Powering Brand Images with Right Strategies

By Deepshikha Singh, Managing Editor

Survival is an important factor for companies in the present scenario. The Covid-19 pandemic has severely affected many industries, though it is an established company. Many companies have halted their functions, the higher number of SMEs have shut down due to this lockdown. It is becoming hard for the companies to pay their employees as there is no income, also many companies have minimized their number of employees. Creating a brand value for an organization has now become more important than ever before to stand out from the rest of the competition in the industry. Effective public relation and corporate reputation strategies are crucial in order to not just create but also maintain brand value and image in the current highly competitive market scenario. The PR industry is fast expanding in the country with many top players entering the market segment. The importance of good public relations and corporate communication strategies are crucial for the growth and development of companies both big and small. It is key to advertise the brand in the proper way in order to increase the company’s reputation and goodwill.

There are many PR and communication consultancy firms operating in the market nowadays and they can be generally classified into two with one being experienced and catering to a wider audience and the other one being less experienced and catering for a niche audience. The problem with the big consultancy agencies is that they will only be providing generic solutions and services and the smaller firms will be having problems when it comes to providing solutions in complicated business scenarios. Highlighting some of the best PR Agencies in the industry, we at Consultants Review magazine have put together a list of ‘10 Most Promising PR Agencies – 2021’. A carefully curated issue, it flaunts consultants who help businesses make their mark in the budding industry, thus making them the topnotch players of their realm. I hope this feature helps you in your future endeavours and we achieve our mission.

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