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Cover Story
CSDM Solution: Marketing Beyond Your Imagination
Marketing is the heart and soul of any thriving business. If done aptly, it propagates healthy outcomes for a company. Irrespective of the size of the enterprise, a successful marketing campaign always boosts the company to reach out to a whole new level. As it strikes a chord among the target audience, lures potential consumers, raises brand awareness, and brings visibility in the market. But how effectively are enterprises doing it? Well, the answer to that depends on companies’ ability to adapt to the changing market dynamism. Digital marketing, which is already a popular buzzword in the industry, is continually evolving, thereby creating a need for...
Contents
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8
MarTech: From Instant Coffee and Instant Marketing to Fostering Instant Loyalty
Tanuja Rai Pradhan, Head - Special Projects & Consumer Insights, Jio
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10
Argus CMPO: Building Businesses through Brand Development and Marketing
Amit Raja Naik, Special Correspondent
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16
Defining the Right Metrics: are Your Current Metrics Eroding or Creating Value?
Amandeep Singh Munial, Director and Head - Global Customer Experience, India, eBay
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20
The Digital Retail Tools of the Future
Marc Biosi, Global Director, Sitel
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24
Indian Gems and Jewellery Industry Transforming into a Brighter Future
Pankaj Khanna, Founder & Managing Director, Gem Selections - a Unit of Khanna Gems Private Limited
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27
Empowering Knowledge & Course of Acceleration: Consulting Industry of 21st Century
Meetu Bhasin, Director - Strategy & Planning, Ken Research
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30
The Essence of Online over the Traditional based Approach for Bills Payable & Receivables
Sundeep Mohindru, Founder & CEO, M1Xchange
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34
Social Media Marketing Trends to Watch out in Future: For Enterprises and Businesses
Shashank Vaishnav, Co-Founder & CTO, WittyFeed
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38
Serving Kindness through Ameliorated Workflows
Ramu Kannan, CIO, CityMD
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