Cover Story

Business Salt: A Growth Enabler for Business Operating in Complex Selling Space

Strategy, ability, leadership and technology are indisputably the four essential elements that help in creating a successful business story. If coupled together wisely, these essentials can bring about the desired changes in the way businesses operate. This further creates an impact on the quality of services and client satisfaction, the two major growth enablers for any organization. This approach was very well understood and applied by the founders of Business Salt, a sales performance consulting firm based in Gurgaon. Business Salt was founded in 2011 to bridge the gap prevailing in the sales performance management segment, specifically in the complex B2B selling...