Cover Story
Palladium Legal: A Visionary Consultancy Striving For Greatness Through Constant Innovation
Innovation and creativity are the two most awe inspiring facets of human life. While intellectual property litigation may appear to be a battle between large corporations it is, at its heart, about protection of the innovative/creative genius of an individual. Intellectual Property Rights have seen the emergence and impact of automation for increased efficiency and thus the law endeavors to foster this genius. Intellectual Property Law in India is growing at an exponential rate. There is tremendous scope for growth and thus, now viewed as an asset with more and more people having started to acknowledge its significance in today’s world. Many experts believe that...
Contents
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4
Steering towards Success - the IP Way!
Deepshikha Singh, Managing Editor
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8
A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials
Neha Kulwal, CEO, Admitad India
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14
Moving Forward Towards Inclusive Digital Finance
Saroj Topno Mittra, Director, Margdarshak
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19
Steps Small Businesses Can Take In Order For Increasing Customer Engagement Through Cloud Communication
Ranga Jagannath, Director, Agora
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24
Synthetic Identity Fraud A Sophisticated Crime Of The New Millennium
Ajay Kaushik, Founder & CEO, Panacea Infosec
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27
How Brands Synchronize Content Marketing with Traditional Advertising !
Vinay Singhal, Co-Founder & CEO, WittyFeed
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30
Sustainable Development - The Way for Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp