Cover Story
Dbase4media: Aankho Dekhi of the Man Who Sold Switzerland on Palace on Wheels
From selling Aankho Dekhi, a popular TV show in the 90s, to selling packages of the Ultra-Luxury Train in India- ‘The Palace on Wheels’, to selling Switzerland as a travel destination, Sudhanshu Srivastava has been the one who doesn’t wait for the opportunity to knock the door, but breaks the door of the opportunity. His peers and seniors called him the sun’s eighth horse for his ability to seal the deal quick and straight, and his talent for identifying gaps in the market and filling up the same adeptly doing whatever it takes. Having more than 15 long years of experience in media selling, Sudhanshu founded DBase4Media in 2006. Built on the foundation...
Contents
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8
Business Strategy & Beyond: A Perspective Media
Amit Das, Director - Human Resources, Bennett Coleman and Co. Ltd. (Times of India Group)
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10
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14
Consulting Industryin India- How to succeed
Pawan Desai, Co-Founder and CEO, MitKat Advisory Services
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16
How has the Media Evolved Over the Period in Indian Market?
Shaan Raza, Deputy Managing Director, Optimise
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18
Baby Sam Samuel: Turn Around Strategist, Consultant and Business Mentor
Baby Sam Samuel, GM (InterTech LLC)
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26
A specialon Crisis Management
Sunder Krishnan, Chief Risk Officer, Reliance Nippon Life Insurance
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28
The Need of Security in Mass Media
Smith Gonsalves, Director, RedMigon/Cybersec
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32
Crisis Management- Brand and Profit Protection
Michael Meyer,CRO and CSO, MRS BPO, LLC
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38
The Changing Face of Media Landscape in India
Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric
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40
The changing face of Media in a Content Driven Sector
Amita Srivastava, National Head – Account Planning, Reliance Broadcast Network Limited
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44
The Indian Media Industry- Evolution and Way Forward
Dorairaj Vembu, Senior Product Manager & Evangelist, Automotive, Consumer Electronics and IoT, Sasken Communication Technologies Ltd
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46
The Importance of Media Consulting in Online Marketing
Neha Kulwal, CEO, Admitad India