Cover Story

Dbase4media: Aankho Dekhi of the Man Who Sold Switzerland on Palace on Wheels

From selling Aankho Dekhi, a popular TV show in the 90s, to selling packages of the Ultra-Luxury Train in India- ‘The Palace on Wheels’, to selling Switzerland as a travel destination, Sudhanshu Srivastava has been the one who doesn’t wait for the opportunity to knock the door, but breaks the door of the opportunity. His peers and seniors called him the sun’s eighth horse for his ability to seal the deal quick and straight, and his talent for identifying gaps in the market and filling up the same adeptly doing whatever it takes. Having more than 15 long years of experience in media selling, Sudhanshu founded DBase4Media in 2006. Built on the foundation...