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Zamstars: Fueled by the Zeal to Achieve More with a Team of Stars

Recently, Zomato, the restaurant search app was in the news for having laid off a large number of its employees. In a letter to its employees to explain the situation, the organization’s CEO put the onus of the tough times on the failure of the sales team. Tata Motor’s Nano was one of the most anticipated cars to be launched in the Indian market. However, Tata Nano could never really take off in the market because the car was marketed as ‘the cheapest car in the world’, a strategy that did not go very well with the mindset of the Indian middleclass. The whole project was declared a failure owing to its misleading marketing and branding strategies....