The penetration of internet across India is on a massive high owing to the increased Smartphone adoption. The year 2014 saw a 14 percent jump in the number of internet users across the nation. It is safe to say that a large part of Indian population today depends on the internet to make most of its purchasing decisions. Be it something as complex as purchasing a laptop or something as simple as placing a dinner order, an increasing number of people rely on the internet to give them the desired information about any product or service. This makes it essential for businesses and brands to connect with their audience through this new age medium. Needless to say, any...