Rina Caiser
Co-Founder

The scariest thing for any professional is of course to give in to the urge to be an entrepreneur and strike out on their own. It is just as rewarding, as one can apply ones’ own convictions and chart their own course. Stepping out of the comfort zone and create something new is an exhilarating experience for all. In fact, it is more interesting and exciting for a woman. While it takes a great struggle to break the shackles to aim high, take the plunge and realize their dreams, still they are able to make it to the top.

Once a pharmacist, Rina Caiser has achieved all,through her assertive, persuasive and the willing to take risk nature. A woman of substance, Rina was always fascinated by the power of branding and the potential of right communication that has the ability to win hearts and the minds of millions. The challenge of creating a long-standing emotional connect with brands struck her so hard that even in the present day world where everyone is bombarded with multi-platform messaging and attention span almost every micro-second, it was the search for the elusive connect that continued to drive her actions even more. That’s where to give wings to her dreams she co-founded Aakanksha Healthcare along with Vineet Bhagchandani – a platform bestowed to bring a wealth of creativity in healthcare communications.

Passion. Talent. Desire – Is what all Aakanksha Stands For
Born and brought up in the city of dreams, Mumbai, Rina is a management graduate from the prestigious school of management studies, NMIMS. Her wish to establish a company can be directly interlinked with her organization’s name. As we have always known that the earliest learning begins at home, the same was in the case of Rina. Rina on her frequent visits to her father’s pharmacy in childhood days was quick to understand that the whole essence of a business lies in putting the customers first. This not only developed trust and esteem but eventually helped her to be a real contributor rather focusing on personal gains. Moreover, watching her mother actively leading their franchise store soon became her key motivation. At Aakanksha, she involves her passion, talent and desires to consistently impress, break through the clutter and deliver works of creativity. Nonetheless, her life partner and fellow seniors at IPCA Laboratories, Indoco Remedies were instrumental in pushing her towards the insatiable aspiration and achieve much beyond.