e are living in the age of ‘Always On’ connectivity. The proliferation of touch points has made mapping and completing a customer journey across channels complex. This is why only a seamless experience can make the difference and keep the active consumer engaged across devices. Every business these days has reconciled to be present digitally. But they face challenges pertaining to turning engagement into lead generation and then to customer acquisition. This is where New Delhi based Interactive Bees, a full-service integrated brand communication agency comes into the picture to help brands with content part and its quantification so that every marketing campaign can be measured in terms of RoI.
Being a full-service brand communication agency, Interactive Bees is rapidly adapting itself to the digital landscape. Moving from passive engagement strategies, the company is implementing intelligent funnels that turn digital channels to add to their bottom line. Because at the end of the day, every effort made by a brand to promote itself should come with a pay-off for it to continue investing in that medium. “We are moving to real-time marketing in order to capture the zeitgeist and connect with the young consumer who is on a continuously shifting from one trend to another and is only loyal to the point where a brand speaks their voice,” speaks Monica Gupta, Director, Interactive Bees Pvt. Ltd.
With Design as its edge, Interactive Bees believes in integrating it with tech backed by a robust backend/ CMS making the design work dynamically. The company creates scalable solutions and integrates wide variety of media types like e-catalogs, videos to build attractive presence for the brands digitally. “While technology like HTML 5 is becoming a standard, we are moving towards server less database technology for desktop apps to create unified solutions that are easily accessible anywhere and updated in real time,” Monica says.
The company believes in design solutions that integrate and streamline digitized information residing any where on the network so that it can be productively leveraged rather than be left idle and isolated. Apart from technology and design, Interactive Bees invests significant time in creating a dynamic architecture for businesses to benefit from cross-pollination. This helps a consumer to travel across points on contact in their experience journey to the final end i.e. conversion without leaving the link chain.
Being a Google Premier Partner, Interactive Bees has never underestimated the value of data. “We have heavily invested in data analytics because we understand that data is a rich source of information and it has the ability to deliver on successful campaigns, turn consumers into advocates and earn business a healthy top line and bottom line,” she avers.
Distinctive Business Solutions
Known for providing comprehensive digital solutions from own media, Interactive Bees provide a whole host of branding solutions for offline as well as online.
Known for providing comprehensive digital solutions from own media, Interactive Bees provides a whole host of branding solutions for offline as well as online. The company’s services include web development, digital solutions, social media, online advertising, print media, video production, application development, search engine marketing, online reputation management, media planning & media buying, hosting solutions.
Additionally, they create integrated, interactive solutions that seamlessly adapt to technology platforms and domains. “We are recognized for creating custom solutions for a wide variety of platforms. From establishing a brand identity to planning, strategizing and positioning across channels, we manage the complete life cycle of a brand’s evolution. In crux, we are a young, dynamic company with simple passionate people and a vision to create distinctive business solutions,” she adds. Over the years, the company has managed to have a client roster that includes prestigious clients like NASSCOM, 10000 Startups, NSDC, Canon, Huawei, Grohe, Costa, Indorama Corporation, Craftmark, AIACA, Fortis, Mendwall, Century LED, Replika Press, amongst others.
The Journey Continues
Summing up the whole experience as an eventful journey, Monica informs, “We have been growing y-o-y proportionately with our vision and we look forward to creating a global presence in the years to come. We have recently been selected as Red Herring Top 100 Asia Company for 2016’.
With this, team Interactive Bees in the years to come envisions developing ethical competencies that raise the standard of excellence. “We see ourselves among the foremost agencies in the market. We are currently pitching for world-class brands and expanding into international markets. We are also focusing on marketing initiatives to actively engage with the business fraternity to bag more projects into our fold,” she concludes.