ealth management and right investments have always been a paramount priority for almost everyone who own a sizable amount of money. From corporate giants to high-net-worth individuals; the flow of wealth is not always through the same streams.
However, when it comes to managing their wealth, everyone ends up in the same circle – proper wealth management. Eight years ago, the wealth management sector and the HNI segment in India, saw a new ray of hope when Rajesh joined hands with ASK group to incorporate ASK Wealth Advisors Pvt. Ltd.(ASKWA).
“The market was dominated by a few wealth management firms who were primarily distributing financial products without having a deep understanding of the clients profile or requirements,” says Rajesh Saluja, CEO & Managing Director, ASK Wealth Advisors Pvt. Ltd. Through its inception in the year 2007, ASK Wealth Advisors, which is a subsidiary of ASK Group,was not only aiming to bridge this gap but was also addressing the growing need for financial planning and wealth advisory in the HNI segment in India.
Today, this Mumbai headquartered firm nourishes the areas of portfolio management, real estate investment & advisory and wealth advisory services by managing the wealth of some of the richest families in India.
However, by understanding the need to revamp the business model and strategize when the global financial crisis shook the Indian economic shores in the year 2008, ASK transited from catering to mass affluent segment to the ultra HNI segment.
ASK Wealth Advisors nourishes the areas of portfolio management,real estate investment & advisory and wealth advisory services by managing the wealth of some of the richest
families in India
Through this well planned approach the firm succeeded in evolving as a full-fledged financial service advisory firm.
As an independent wealth advisory firm, ASKWA offers customized solutions for their clients. By offering three engagement models - Private Wealth Management, Private Wealth Advisory and Multi-Family office; the firm keeps its client’s interest first and helps them to attain their financial expectations. Private Wealth Management is designed for clients who want to start a relationship on a productive basis, and then scale it up to a level where they avail wealth advisory services as well. Whereas, through Private Wealth Advisory the firm not only helps clients become a successful long-term investor but also helps to create the right asset allocation and diversification strategy. While, the Multi-Family Office model takes care of Family Constitution & Governance, Estate, Investment, Philanthropic goal alignment with succession strategy, anchor and co-investing opportunities.
Since its inception the organization has witnessed a steady growth in terms of revenue from operations, “Our wealth management/advisory business has progressed to boast of Assets under Management and Advisory of INR 10000 crs in 8 years. We became profitable by 2011 and currently have an ROC of 35% in the business and our AUM and Revenues have grown by 45% CAGR,” proudly says Rajesh. ASKWA now plans to enhance client experience by building capabilities in terms of product offering, services and technology infrastructure. Further, the firm plans to embrace the technology by launching a mobile app and iPad Platform to help clients to have real time access to their overall portfolios. “We aspire to become the trusted advisor for at least 1000 families in India with investable surplus of over 100crs of each by the year 2020. We are in the process of establishing an NBFC which will further enhance the value proposition for our clients,” Rajesh concludes.