Packaging can be a big deal when it comes to brand promotion and recognition. So in order to get new customers and to save the current ones you need to always be up to date with your packaging. But sometimes it's just too much work and not everyone can put their minds into it. They have meetings, deals and arrangements to deal with, so to have your retail packaging always up with your competition you need consultants.
They are professional experts that are mainly working for you on long projects and will help your packaging and your brand to beat your competition and catch the eye of the buyers in the shop. They can help a lot in business and aren't too expensive to hire. Because you will be gaining a lot later. But you may ask yourself what do consultants need to know about retail packaging? So we put a quick list where you can see what do consultants know about packaging and how they can help you.
1. Designing the perfect retail packaging box for your product
It is always very important to have an attractive retail packaging box for your product. So the consultant will try to help you in designing and developing the retail packaging. If you have a plan on how you want it to look then go ahead and tell him. But if you have no idea how to start the design let him do it. And then you will see if you either like his idea or you want him to start it over again.
2. Optimizing the retail packaging box
Also, a pretty good thing to do is to optimize your retail packaging box. A consultant will know how to pick the best material for the retail packaging and optimize it perfectly.
3. Packaging testing
It is always a great idea to test the packaging before you even put it to the customer's eyes. So a consultant must go ahead and do the testing, see if the packaging is how they planned. Check if the product will fit correctly in the packaging. Will it have extra space that is unnecessary in the retail packaging? Is the material too soft? is the logo and name at the great spot? And more things that a customer can find disturbing and not attractive. So a consultant or packaging vendor, such as Refine Packaging or Packlane, must understand how to meet these requirements.
4. Matching the style of your product with your retail packaging box
Finding the perfect match for the product and retail packaging is also a job for the consultant and he must know how to do it. He must find the perfect combination. For example, if the product is a combination of blue and black, you can't put the retail packaging as red or green. It will just create a disappointment in the buyer's eyes.
5. Finding the ideal retail packaging shape for your business
Sometimes a lot of the business is forgetting to even think about this step. But the consultants must know how to make the perfect shape for your retail packaging. The shape must be up to date and trending. The regular box shape is pretty regular and everyone uses it. So why not let your consultant create a shape that will catch the eyes of a lot of buyers. And will, later on, be your customers.
6. Creating a memorable logo for your retail packaging box
And lastly creating a logo that customers will remember is a great thing to do as a consultant. Your job will be to create a logo that will be unique, easy to remember and at the same time attractive to the buyers.
In the end, the most important thing while being a consultant is to discuss. Always discuss with the business owner and let him know every step that you will be doing to the retail packaging.