Walmart sources bicycles from India and collaborates with Hero Ecotech

By Consultants Review Team Wednesday, 13 December 2023

Walmart, the world's largest retailer, has begun purchasing bicycles from India through a strategic cooperation with Hero Ecotech. Walmart announced in a statement that the first India-made bicycles will be available in select US locations just in time for the holidays. Walmart announced in a statement that the first India-made bicycles will be available in select US locations just in time for the holidays.

This is part of Walmart's aim to treble its exports from India to USD 10 billion by 2027. Hero Ecotech has produced a "cruiser-style" bike for Walmart in both adult-sized men's and women's models, adding to the company's burgeoning bicycle offerings. The cruisers sold in Walmart stores in the United States are made from more than 90% Indian raw materials.

"India is well-positioned to support increased demand for products by Walmart customers, and we are excited about our partnership with Hero Ecotech," said Andrea Albright, Executive Vice President, Sourcing at Walmart. This collaboration advances our efforts to improve the resilience of our global supply while also contributing to global economic growth."

This collaboration advances our efforts to improve the resilience of our global supply while also contributing to global economic growth.

 

Current Issue