TikTok Joins Tech Layoffs: Cuts Jobs in Sales and Advertising Globally

By Consultants Review Team Wednesday, 24 January 2024

TikTok, the Chinese short-video creation platform, has joined the trend of layoffs within Big Tech companies, making the decision to reduce costs by letting go of a certain number of employees. The majority of job cuts occurred in the sales and advertising division, affecting staff in locations such as Los Angeles, New York, Austin, and globally.

NPR reported that around 60 employees were asked to leave, while other sources indicated that the number could be "at least" 100 workers. In response to the layoff announcement, TikTok planned to hold a town hall meeting to address the affected employees.

TikTok, with approximately 7,000 employees in the United States and a user base exceeding 150 million active users in the country, has become part of the wider trend of job cuts in the tech industry. This trend includes major players like Google, Amazon, Unity, and Discord, which have implemented layoffs earlier this year.

Google's CEO, Sundar Pichai, has reportedly cautioned employees about the possibility of more job cuts in the coming months. Additionally, YouTube is said to be reducing its workforce by at least 100 employees from its creator management and operations teams.

The year 2023 has witnessed widespread layoffs across the tech sector, with nearly 62 tech companies letting go of over 10,000 employees. The global tech industry, including startups, terminated the employment of more than 425,000 individuals in 2022 and 2023. India alone experienced over 36,000 job cuts in the same timeframe, highlighting the broader impact of these workforce reductions on a global scale.

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