New Delhi, January 15: Legendary Indian cricketer Sachin Tendulkar warned everyone on Monday about a profound false video of himself that was used to promote an App. Sachin Tendulkar's footage and voice have been modified in the video to make it appear as if Tendulkar was supporting the app.
Tendulkar, who saw the manipulation, took to X, warning his fans and the general public that the video was a hoax and urging them to report similar applications, films, and commercials.
In his tweet, he also mentioned the Maharashtra Cyber Police, the Union Electronics and Information Technology Ministry, and the Union Minister of State for Electronics and IT Rajeev Chandrashekar.
"These videos are forgeries. The widespread misuse of technology is upsetting. Request that everyone report these movies, advertising, and apps in big numbers. Social media platforms must be proactive in responding to complaints. It is critical that they respond quickly to curb the spread of misinformation and fake news. @GoI_MeitY, @Rajeev_GoI, and @MahaCyber1," Sachin tweeted.
Notably, on November 6, last year, a manipulated video of actor Rashmika Mandanna surfaced online, sparking debate over internet safety. A woman like the actress Rashmika may be seen entering an elevator wearing a black swimsuit in the viral footage. The video rapidly went viral, and other social media users confirmed that it was a complete hoax. Zara Patel, a British actress, was later identified in the video.
"I feel really hurt to share this and have to talk about the deep fake video of me being spread online," the actor said in response to the claimed deep fake film. Something like this is truly terrifying, not only for me, but for all of us who are now vulnerable to so much harm as a result of how technology is being abused."
In the midst of the deep fake video issue, Union Minister for Communications, Electronics, and Information Technology Ashwini Vaishnaw stated that notices were given to all social media sites instructing them to take the appropriate steps to detect and remove such content.
"Deep fake is a big issue for all of us," Vaishnaw remarked. We just sent notifications to all of the major social media platforms, requesting that they make efforts to identify and remove deepfakes. Social media outlets have reacted. They are moving forward. We have instructed them to be more aggressive in their efforts."
"Also, we must notice that the 'Safe Harbour' Clause that most of the social media platforms have been enjoying, doesn't apply if the platforms do not take adequate steps to remove the deepfakes from their platforms," he went on to say.