By Sefton J Britto, Correspondent, Consultants Review
The MENA region was primarily characterized by a combination of states, family businesses, and relatively recent privately owned concerns, because that has changed in the last couple of years, and more emphasis to work on enhancing transparency, accountability, and board presence has been experienced by all the governments and regulators in that region. This change is in relation to the increasing significance of foreign investment, financial stability and growth in a politically and economically sensitive area. Therefore, the regulatory authorities of the MENA region have incorporated various transformations focused at improving the corporate governance norms within their jurisdiction. These Reforms typically entail revised provisions relating to board structure, protection of shareholders, standards on disclosure, independent directors and so forth. Given the business environment in the region, particularly in regard to the changes in the regulatory framework, there is an insistent call for professional advice on issues of compliance, risk management, and tactical positions.
The provision of corporate governance consulting services has become a necessity for corporations functioning within a business environment in the MENA region due to the intricacies of the governance frameworks. It helps provide attention and professional assistance in a range of issues such as compliance, risk management, and internal policies and practices in relation to emphasis on the best practices of board governance, executive pay, and interaction with different stakeholders.
Among these services is board governance consulting, which aims to enable boards of directors to work efficiently and to work as independent units. The consultants assist organizations in evaluating their boards and addressing the issues of decision making processes within the boards and the need for the members of the board to have expertise as well as various viewpoints. This is crucial in a region where the shareholding of many firms is mostly composed of families that control a number of businesses or the state, as the presence of a functioning board can greatly improve the strategic and operational performance of a firm.
In addition, corporate governance advisors help to develop the frameworks of governance that take into account the local culture and the global best practices. This is particularly important in MENA, where there is often a contradiction between the classical picture of family dominance and a picture of internationally run firms. Most of the companies within the organizations that use governance advisers do so mainly to ensure that the firm abides by the requirements of the local laws and those of the overseas investors thereby improving the firm’s image.
Corporate governance advisory services encompass a wide range of activities tailored to the unique needs of businesses in the MENA region. Some of the key areas where governance consultants provide invaluable expertise include
The countries of the MENA region have established a number of overarching regulatory content to comply with international standards. Corporate governance consultants assist companies in the implementation of these regulations, ensuring that the most recent codes of corporate governance, listing rules or any other legal obligations are followed. They also assist enterprises in comprehending audits and related processes, such as communication with shareholders as well as their reporting duties.
Forming the right board of directors in accordance with the guidelines of best practices in corporate governance is the main sine qua non. Often, consultants will recommend a specific mix of skills, experiences and independent locations while assisting companies in rolling out such boards. Additionally, developing a strategy for appointing independent directors, evaluating board effectiveness and proposing changes to board operations and structure of committees are also included.
Effective management of risks has become not only a stringent but also a paramount aspect of organizational operations, particularly in the MENA region where the threat of external disruptions to business like the economic recessions is prevalent. Governance consultants help businesses understand the internal and external risks to their operations and growth and take appropriate measures to avoid or reduce them in regard to each business area and growth processes, be it financial, reputational etc.
Compensation of managerial personnel can be referred to the most complicated issues, which appeared in the MENA region, taking into account the desire for handing over the competitive yet balanced payment structures. Such improvement relates also to the corporate governance, for consultancy firms propose a structure of the pay of the executives that reflects the performance of the firm, the industry appendages, and the shareholders expectations.
In the MENA region, however, there is also an expectation that such companies should do more and engage with other constituencies, such as customers, employees and regulators. This includes advising on the development of communication strategies, stakeholder management, and the decision-making process.
The benefits of corporate governance advisory services in the MENA region are many. The implementation of the best governance structures enables a company to increase shareholder value, optimize the performance of its operations and become more immune to external shocks. Furthermore, companies that adopt Contingent Governance are more likely to appeal to Foreign Direct Investor (FDI) inflows than corporations with no or less external governance structures, especially proactive institutional investors who have regard for risk and accountability.
MENA companies can enhance their corporate image, fulfill the regulatory requirements set at the global level, and as a result, grow economically in a decent, proper and sustainable manner. In this context, where everything is changing so fast, efficient corporate governance will be a primary factor that will enable the businesses to work successfully in the outside world which is very competitive.
As the Mena region is dominated by an active and dynamic corporate structure, it is prudent for corporate governance to be taken more seriously by companies who would want to be productive and effective through the years. This is more because of the fast-paced expanse of business worldwide and pressure on firms to meet the world’s standards of legal obligations and practices, hence ordering such governance advisory services and corporate governance consultancy that uses strategic assets to drive long term success for the firm.
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