Prime ABGB and Neoteric Infomatique enter into a strategic partnership

By neoteric-infomatique Thursday, 01 January 1970



As per the agreement, Prime ABGB will move its business operations under neoteric infomatique and the company’s Founder Gulbirr Bhatia will join neoteric as Director, PC Components Business Unit and Emerging Technologies

Mumbai May 04, 2015: India’s leading value-added distributor Neoteric infomatique Ltd has entered into a strategic partnership with Prime ABGB, a leading provider of high-end and premium consumer technology products.

As per the agreement, Prime ABGB will move its operations under neoteric and the company's Founder Gulbirr Bhatia will join neoteric as Director, PC Components Business Unit and Emerging Technologies.

Many popular brands of Prime ABGB-e-commerce portals, and and its premium gaming PC brand BRAG - will continue to operate in the market under Neoteric.

"Neoteric and Prime ABGB have always shared a common vision and passion for introducing unique and latest technology products in the Indian market. Our new partnership underscores our common goals and aligns our future growth," said Paras Shah, CEO, neoteric infomatique Ltd. "More importantly; we are delighted to have Gulbirr Bhatia on-board to drive neoteric’s PC Components Business Unit. Gulbirr’s role will be that of an intrapreneur, identifying new technologies, strategizing partner engagement and managing the business in order to provide a major growth boost."

With 35 branches and 10,000+ channel partners across 750+ locations, neoteric will drive the distribution of Prime ABGB’s vendor portfolio of premium products including SSDs, gaming PCs, peripherals and components. 

"We are delighted to be a part of neoteric’s growth journey.  We will retain our existing team who will soon join neoteric. We will continue with our current vendor partnerships and keep servicing our active customers and partners," said Gulbirr Bhatia, Founder, Prime ABGB. "The PC Components Business Unit is an important revenue engine for neoteric and I look forward to working with the team to take it to a higher growth trajectory."


About neoteric infomatique

Established in 1991 and head-quartered in Mumbai, neoteric infomatique Ltd. is one of India’s leading national value-added distributors in the IT space with 35 branches, 400+ plus employees catering to 10,000+ partners across 750+ locations. neoteric’s portfolio ranges from PC building blocks, branded PCs, AV solutions, unified communications, storage, and networking.

Since inception, neoteric has been a market leader in bringing the latest technology products, solutions and services to the Indian market and finding new ways to add value to customers. neoteric acts as a vital link in the technology value chain connecting solution providers in India with vendors worldwide. 


About Prime ABGB

Prime ABGB is a technology innovator, and a pioneer in bringing new and premium products in India targeting enthusiasts and technocrats. The company was also among the first in India to start their online portal,, which today is the most-sought after e-commerce destination among gaming enthusiasts and technocrats.  

The company was also the first to launch a portal,, dedicated to solid state storage products, which today has the largest number of SSD products available in the country.  The company’s gaming PC brand, BRAG, has won several accolades from media and test labs for being the best preforming gaming hardware in comparison to many high-end MNC brands. 

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