OpenAI is introducing a novel feature to ChatGPT, enabling the integration of GPTs (Generative Pre-trained Transformers) seamlessly into any conversation by utilizing the @command to tag the selected GPT. The AI startup emphasizes that the tagged GPTs will possess a comprehensive understanding of the ongoing conversation, allowing for the incorporation of different GPTs to address diverse needs.

Notably, this new feature is currently accessible exclusively to paying customers, aligning with OpenAI's strategy to offer browsing, creation, and usage of GPTs within ChatGPT to its subscriber base.

OpenAI shared details about this enhancement through a post on X (previously known as Twitter), stating, "You can now bring GPTs into any conversation in ChatGPT - simply type @ and select the GPT. This allows you to add relevant GPTs with the full context of the conversation."

Earlier in the month, OpenAI introduced a GPT store, mirroring the concept of an app store, facilitating users in discovering popular and valuable GPTs. The GPT store aimed to pave the way for developers to potentially monetize their creations by selling custom GPTs. However, OpenAI acknowledges that the successful implementation of such a feature requires increased adoption of GPTs.

Since the launch of GPTs at OpenAI's inaugural developer conference approximately three months ago, over 3 million custom versions of ChatGPT have been generated. Despite these numbers, Similarweb data cited by TechCrunch reveals that custom GPTs constitute only 2.7% of the overall traffic on the OpenAI website. Moreover, this traffic has experienced a decline every month since the initial launch, indicating a need for broader acceptance and usage of GPTs in the developer community.