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Necessity Of Hiring a Brand and Image Consultant

By Sthitaprajnya Panigrahi

Focusing on the impact a person creates both personally and professionally, brand and image consultancy amalgamates a person’s psychology, marketing, and fashion sense to improvise an individual's appearance, behavior, communication, and digital footprint. Apart from helping their clients shape strong visual and personal brands through a tailored impression management strategy, the role of a brand and image consultant helps redefining an individual's personality by providing outstanding instruction and coaching in areas pertaining to maintenance, styling, and various other specific aspects of brand and image enhancement. Starting from organizing workshops, conferences, group training, and presentations to help their clients learn more effectively, image consultants thoroughly inspect and evaluate their customers before providing them with personalized solutions that significantly enhance their profile.

Some of the advantages of hiring a brand and image consultant.

Help you Create a Personal Impact

We’ve all heard the phrase “First impression lasts long” and this could not be any truer than it is now in the age of digital communication. Your profile on digital platforms can convey so many things starting from success, status, character, personality, and of course style. Whether it is acceptable by you or not, people will create an opinion about you before they even know you, solely based on what you are wearing and how you carry yourself. An image consultant will not only boost your confidence but will also help you to create a positive brand and a strong professional image.

Boost your Confidence

According to a recent study, our clothes influence our mental process and how we think, feel, and function. Working with a good image consultant builds confidence, in areas like attention, confidence, or abstract thinking. Intimately linking your confidence and well-being, image consultants will make you feel good about yourself, mentally and emotionally. They will help you to dress powerfully and authentically, which will not only give you a different outlook and elevate your success. When you're confident and brimming with positive attitude, you'll not only get noticed by your ideal clients, but your leadership qualities will be ready to advance your career, and your presentation will mesmerize audiences.

Revamping your Wardrobe

Working with an image consultant is not a one-and-done project. As you grow and evolve in your life and career, you'll want your wardrobe to remain current and fresh. While the goal is always to have a personalized wardrobe for who you are, where and how you work, and your goals and vision, what you wear should always channel out your inner personality. Remember, your clothes speak and by working with an image consultant you can refurbish your wardrobe to discover and replace those few essential missing items that can make all the difference.

Behaviour and Communication

Apart from appearance, your behavioral and communication skills play a crucial role and many successful people will attribute their success to their ability to connect and shape interpersonal relationships. While your image is the first thing people will notice, your behavior and communication will either strengthen your first impression or adversely damage it. An image consultant can not only help you to enhance your communication skills, but will also work on your behaviour to navigate every system to your advantage.

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