Meta has announced plans to implement labeling for AI-generated images across its social media platforms, including Instagram, Facebook, and Threads. Currently, Meta uses 'Imagined with AI' tags for images created through its own Meta AI feature. However, it intends to extend this labeling practice to encompass AI-generated images from other tech giants like Google and OpenAI.

Nick Clegg, Meta's President of Global Affairs, emphasized the importance of distinguishing between human and synthetic content as technology blurs the lines between the two. He explained that as the distinction becomes less clear, users want to know when they are viewing photorealistic content created using AI. Clegg stated that Meta will apply 'Imagined with AI' labels to such content, helping users understand its origin.

Meta is collaborating with industry partners to establish common technical standards for identifying AI-generated content. This collaboration aims to enable the detection of signals indicating AI-generated images, allowing Meta to label such content across its platforms. The company is actively engaged with leading tech firms through platforms like Partnership on AI to develop these standards.

However, Meta clarified that it can only begin labeling AI-generated images once other companies, such as Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock, start adding metadata to images generated using their AI tools.

The introduction of labeling for AI-generated images reflects Meta's commitment to transparency and user awareness. By providing clear identification of AI-generated content, Meta aims to help users understand the nature of the content they encounter on its platforms. This initiative aligns with broader efforts within the tech industry to address concerns related to the proliferation of synthetic media and its potential impact on society.