LinkedIn is Testing a Short Video Feed on its App that Looks like TikTok

By Consultants Review Team Thursday, 28 March 2024

Microsoft-owned professional networking site LinkedIn is testing a new feature that looks a lot like TikTok's short video stream. The fact that this new LinkedIn video feed exclusively features information pertaining to careers and professional issues sets it apart from other short video apps. The cutting-edge video feed functionality is currently under testing and not accessible to the majority of users.

TechCrunch claims that Austin Null, a strategy director at McKinney, an influencer agency, was the one who first saw the stream.

With the launch of this new test, LinkedIn has joined the ranks of well-known apps like Netflix, Instagram, YouTube, Snapchat, and others that have also debuted short-form video feeds that draw inspiration from TikTok's popularity. 

According to LinkedIn, a company owned by Microsoft, video material is increasingly becoming a preferred format among consumers to learn from professionals and experts.

The introduction of this new tool on LinkedIn coincides with a period in which numerous TikTok creators have amassed sizable fan bases through their advice on professional skills, job searches, and career development. With LinkedIn's new video stream, content creators will soon have a new platform to share their work on and possibly expand their audience.

Rumor has it that LinkedIn may eventually make money off of this new video feed to encourage content producers to upload their work to the app. Despite these possible issues, LinkedIn's concentration on material that is career- and professional-focused can set its video stream apart from others.

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