Albinder Dhindsa, CEO of Blinkit, celebrated the spike in orders on New Year's Eve by highlighting the platform's record-breaking delivery numbers. Comedian Kunal Kamra, however, changed the subject to something more urgent: the pay of Blinkit's delivery partners. Kamra responded to Dhindsa's post by raising concerns about the company's 2024 gig worker pay.

In addition to highlighting new milestones in orders per minute and orders per hour, Dhindsa's post on New Year's Eve hailed Blinkit's record-breaking order figures and offered delivery partners advice.

"1,22,356 packs of condoms, 45,531 bottles of mineral water, 22,322 Partysmart, 2434 eno... all enroute!" Dhindsa suggested getting ready for the after-party in a post on X (previously Twitter). But his emphasis on delivery volume raised questions about worker remuneration.

Instead, Kamra focused on the working conditions of the gig workers who make these deliveries. "Can you also share data on the average wages paid to your 'Delivery Partners' in 2024?" he questioned scathingly in response to Dhindsa's tweet.

The comedian's comments highlighted rising worries about how gig workers are treated in India's rapidly expanding quick commerce industry. Although platforms like as Blinkit provide flexible work schedules and perks, others contend that the pay is insufficient to meet employees' needs in light of the responsibilities of the job.

"While we enjoy the convenience of quick commerce I’d like my first tweet of 2025 to be about the dark side" , Kamra said. He referred to platform owners as "landlords without owning any land" and accused them of taking advantage of gig workers.

On X, Kamra's posts generated a heated discussion among users who talked about gig work's transient nature and lack of long-term motivation. Many agreed with Kamra's critique of services like Blinkit, Zepto, and Zomato exploiting gig workers, even though several questioned his own methods.