Instagram Intends to Concentrate Primarily on Short Videos, says Adam Mosseri

By Consultants Review Team Wednesday, 10 July 2024

The CEO of Instagram, Adam Mosseri, has stated that the company has chosen to concentrate all of its efforts on producing short-form video content. The business made this choice because it thinks that short videos better fulfill Instagram's primary purpose of allowing users to explore their hobbies and connect with friends.

As of right moment, Instagram users may upload movies to their In-feeds that are up to one hour long. It did, however, previously test out lengthier movies via the now-defunct IGTV. With the introduction of the Reels feature, the platform is emphasizing short films even more. In a recent Instagram post, Mosseri responded to a user's inquiry on whether the platform might eventually support longer videos. He clarified that the platform's long-form content will continue to consist of short videos. He clarified that the platform will only support short videos since long-form material is incompatible with Instagram's main goals.

The CEO of Instagram emphasized that connecting friends and letting users explore their interests—often through short-form video content—are the company's two primary aims. He declared, "These two jobs are symbiotic." "You laugh so hard at a hilarious video that you transmit it to someone you know would laugh even harder than you did. Alternatively, I like to send a highlight of a fantastic soccer goal or trick to a friend who shares my passion for the game."

Long-form videos, in Mosseri's opinion, upset Instagram's symbiotic link between the two objectives. He maintained that people see less material from their peers when videos are longer than ten minutes, as they might resemble TV series. As a result, people engage with friends less and are less inclined to spread the material. "If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you're actually less likely to send that content or that video to a friend," Mosseri stated.

Instagram isn't going for long-form video content, to keep it simple. The platform thinks that giving short films top priority will strengthen its central mission of facilitating friend connections. "We're not going to go after that business because it's part of our core identity to connect people with friends and we don't want to undermine that by going after long-form video," Mosseri said.

While acknowledging that not every short video completely satisfies Instagram's basic objective, Mosseri emphasized the platform's dedication to giving priority to short-form content that does promotes relationships. This strategy stands in stark contrast to those of other platforms, such as TikTok, which is making more investments in lengthier films.


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