By Rohan A T
The pandemic has created a new normal where businesses have acknowledged the importance of digital and many businesses have completely shifted lanes towards being digital. While many other industry verticals suffered during the pandemic and the resulting lockdown, one of the very few businesses that was seeing positive growth figures where the online food delivery industry. According to a report that was published in the month of April 2021, the global online food delivery business expected to reach 126.91 billion US Dollars in this year. Another fascinating number is, the industry is expected to have a CAGR of 10.3 percent. All this has made many new entrepreneurs to think about starting an online food delivery business and for those people, this article will let them understand how to set-up their business in the best possible way.
1. Market Research: For any business, it is crucial that you do market research before starting a business. Market research will help a business man to learn a lot about the market conditions, the competitors in the industry, the trends that are popular, customer taste and the general landscape of the market. This means that you will have a better understanding of the market and the how you can launch and run your business in a successful and profitable manner. So, the first step of starting a online food delivery business is to do market research that might help you to get a head-start in the industry.
2. Identifying your Niche: From the market research, you will understand of what is your niche and this include what your offerings will be, the area of your operations and your USP. Identifying your niche will help you to stand out from the rest of the competition. Standing out from the rest will help you to attract the attention of potential customers and if you are able to deliver and satisfy them, then that will be a start of creating a loyal customer base. And creating a loyal customer base is crucial for any business to survive in the current highly competitive market environment.
3. Technology-Friendly: This is very important if you are aiming to create a sustainable business that will be successful both in the short and long term. You should be able to incorporate the necessary technologies and innovations into your offerings so that your customer will have a seamless and enjoyable user experience. So, technology is one area that you should invest heavily on.
4. Reliable Drivers: Your delivery people are the person whom your customer has direct contact with. So, make sure that you hire reliable and honest drivers who respects your customers and can deliver foods promptly.
5. Consistent Marketing: Another important thing that you should make sure is that you market your brand consistently. At a time, when social media marketing is cheap and effective, you can prioritize on social media marketing to advertise your brand in the best possible manner.
These are some of the various things that an aspiring entrepreneur who wants to create a successful online food delivery business should keep in mind while starting the company.