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How to Boost Customer Engagement and Marketing using QR Code

By Niveada U

In the era where faster technology has taken its place, the QR code also has its value in the marketing sector as well as for boosting customer engagement. QR code stands for Quick Response which can provide information about the product or service. This makes contactless transcription possible and enables to transfer of information to the user.

1.Access of Information-

By scanning the QR code, the information will be directly accessible at the fingertip. Placing a business card with a QR code for the customers will help them to connect with and which will also enable the business or company information to share with them. QR code is also easy to use and place anywhere to get the reach of customers

2.QR Codes on the Product Packaging-

Marketers can link the videos, infographics, images, information, and much more in the QR code which helps the customer to get knowledge about the product or company/brand. Linking QR codes to contact information, feedback forms content, or product tutorials will add an advantage to the product as well as marketing. QR codes can also be linked with the business account in the social media and help the customer to follow up the page and get to know more information.

Knowing the customer what they want and providing them the best is the prior way to boost customer engagement and holding on with them throughout. 

3. Allows Contactless Marketing-

Amid pandemic, QR code serves a huge role in the contactless transcriptions without human contact, using the smartphones a customer can access the QR codes. This ensures cashless payments, and it keeps always connected without any physical exchanges. Instant payment is a beneficiary factor of the QR code which will also ensure high security and encrypt any information. 

4. Sales and Payment process-

Customers can use various applications to scan the QR code which helps in the payment transactions. Linking the add-on features in the online payment gateway will also encourage customers' interest in the marketing domain.

5.Promotions and Discount Codes–

Customers can easily land on the page of discount coupons page through the scannable QR code and know about the product benefits, special offers, latest deals, and discounts. These all will be an easy way to redeem the discounts and know about all the deals and promotions.

Knowing the customer what they want and providing them the best is one of the most important ways to boost customer engagement and holding on with them throughout. Scanning a QR code is a faster and error-free process and also provides time consumption for money withdrawals. QR codes offer a new form of interaction with the company/brand and customer and this ensures that the technology works for them as an added advantage.

 

 

 

 

 

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