cr-team

Cognizant Technology solution (NASDAQ: CTSH) has created a new business unit named- Digital Work; after a massive restructuring of its entire digital and cloud computing businesses. Reciprocating the current trend of the customer, who are redirecting an increasing proportion of their technology budget towards new-age digital projects, Cognizant has revamped its cloud business and built the digital laboratories across all locations. The company has appointed veteran Malcolm Frank to maneuver the newly-created unit.

The emerging business accelerator (EBA) group headed by chief executive Francisco D'Souza, will work closely with Digital Works. The EBA plan includes a list of nearly 18 cloud-based platforms and products. Over 150 clients of Cognizant are currently using these services. Francisco D'Souza stated, "Building partnerships is a core competency of ours. We always deal with an ecosystem — we work with Microsoft, SAP, and Oracle. In digital, it means there are more potential partners.”

Cognizant, the U.S based company, with most of its 2, 11,500 employees in India, has approached few top executives from rival companies such as Infosys, HCL Technologies, Adobe and PricewaterhouseCoopers to employ them for their Digital Work business. To strengthen the company’s Digital Work, Cognizant  has  poached executives which includes Kevin Nicholas, who used to head digital transformation at Infosys, Timur Asar from Adobe and Eoin Russell & Ted Shelton from PricewaterhouseCoopers. Cognizant’s’ Digital Works team largely consists of design thinking experts, data scientists, technology consultants and architects, smart programmers and coders. The team is assigned to work and build customized tech solutions for each of the Cognizant’s verticals. "Its true digital is new but the foundation it is built on has been around —programming, architecture, etc. So getting the next level of leaders and managers is not that hard," said Francisco D'Souza. 

Along with the new structure of Digital work, Cognizant is also creating 'Digital Labs' in Manhattan, New York. Clients along with the company’s executive will brainstorm on their next-generation ideas in these digital labs. These ideas will then be incubated within those labs and customized solutions will be created for clients. In the process to groom up company’s business Francisco  D'Souza, Cognizant’s CEO,  pointed in last earnings call that, “Business transformation at scale in digital era requires approaches, skills and capabilities that are different from traditional IT services.”