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CES 2024 Highlights: Google's Generative Features and Aura's Digital Security

By Consultants Review Team Thursday, 11 January 2024

CES 2024 is underway, unveiling a plethora of innovative products, many integrating advanced artificial intelligence (AI) features. The event in Las Vegas has drawn over 130,000 attendees and boasts more than 4,000 exhibitors, showcasing the latest advancements in personal tech, transportation, healthcare, sustainability, and beyond.

Google is at the forefront, introducing generative AI features for Android devices. These features encompass customizable AI-generated wallpapers and suggested text message responses. Google has also focused on improving writing styles, offering a range from casual to Shakespearean. These enhancements aim to elevate user experience and showcase the potential of AI in everyday applications.

A notable presence at CES 2024 is Robert Downey Jr., famed for his portrayal of "Iron Man." Serving as a board member and strategist at the AI security startup Aura, Downey Jr. is taking on digital threats. Aura leverages AI to monitor and track accounts, providing protection against scams, identity theft, and other cybercrimes. In a significant reveal, Aura announced a new AI feature designed to assist parents in identifying signs of depression, anxiety, and other issues in their children by analyzing cellphone usage habits.

While Google's AI integrations and Aura's initiatives have captivated audiences, CES 2024 remains a hotbed of technological innovation. The event continues to unveil groundbreaking products, highlighting the transformative capabilities of AI across diverse sectors. As the showcase progresses, attendees can anticipate further revelations and demonstrations from leading brands and startups, underlining AI's role in shaping the future of technology and user experiences.

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