The iPhone has become a popular option among consumers in India's ever-changing smartphone industry. Beyond lone consumers, even well-known national businesses are demonstrating an increasing inclination towards Apple's varied product line. An excellent illustration is Zoho, where an astounding 80% of its 15,000 employees worldwide rely on iPhones. Driven by this combined spike in enterprise and consumer demand, Apple's India division once again achieved a record-breaking result for the September–December quarter.

"India grew in revenue terms, [in] strong double digits in the December quarter and hit a quarter revenue record," Apple CEO Tim Cook stated during the conference call.

The iPhone is Adored among Indians

Even though entry-level and mid-segment smartphones account for the majority of smartphone sales in India, Apple stands out due to a notable increase in iPhone shipments. The most notable change in the adoption trend that sets the newest iPhone models apart from the previous ones is this.

With an astounding 45% market share in the most recent quarter, the iPhone 15 series emerges as the most popular model. The iPhone 14 series comes in second, taking up 33% of the market, while the iPhone 13 series accounts for the remaining 21%. This change highlights how eager Indian consumers are to adopt Apple's newest products, indicating a significant trend in the nation's changing smartphone market.

Apple had a notable 7% year-over-year gain in iPhone sales during the September-December quarter, driven by the eagerly awaited debut of the iPhone 15 series and the holiday fervour around the Diwali season. The brand's market presence was further strengthened by the smart implementation of different discount offers in offline and online retail channels.

Apple moved up to the sixth spot in Cyber Media Research's Mobile rating for the same quarter as a result of this outstanding achievement. Apple's iPhone revenue was $69.7 billion globally, a 6% increase over the previous year. Tim Cook continued, "We broke records in a number of nations and areas, including Korea, Latin America, Western Europe, the Middle East, and India. We also set records for the December quarter in India and Indonesia."

According to Counterpoint Research, Apple shipped more than 10 million iPhones overall in 2023, up from 6 million in 2022.

Businesses driving Apple's expansion in India

In addition to end users, businesses in India are also embracing Apple products with great vigor. Like Target, which recently added the newest M3 MacBook Pro to their thousands of Macs already in use, Indian IT company Wipro invested in MacBook Air last year to gain a competitive edge when hiring recent graduates around the world.

And now Zoho, an Indian company, has also started using Apple goods, such as Macs and iPhones. "Zoho, a leading technology company headquartered in India, offers its 15,000+ global employees a choice of devices, with nearly two-thirds of them choosing Mac as their primary computer and 80% of them using iPhone for work," stated Luca Maestri, CFO at Apple. For the September–December 2023 quarter, Apple reported total quarterly revenue of $119.6 billion, a 2 percent increase over the previous year.