​Amazon India plans to roll out its quick commerce service, Tez, by late December 2024 or early 2025. This is Amazon's first global push into the quick commerce market, which is quickly growing in India, with competitors such as Blinkit, Zepto, and Swiggy Instamart driving large sales.

Originally scheduled for a first-quarter 2025 launch, Amazon is now speeding up Tez to capitalize on India's rapidly increasing ecommerce industry. According to the article, a monthly review meeting in early December is anticipated to finalize the plans. The program, billed as a "greenfield, ground-up" project in job postings, focuses on team building and logistics infrastructure, such as establishing dark storefronts and stock-keeping categories, beginning with food and basics.

Amazon will encounter stiff competition from established companies in the rapid commerce market. Flipkart has already launched Minutes, a rapid delivery service, ahead of the festive season. BigBasket, owned by Tata, has converted to a fast model, generating Rs 900 crore in total sales last month. Tata Digital's Neu Flash is also expanding its activities after launching in October.

Meanwhile, Zepto and Blinkit are rapidly expanding, aided by significant fundraising rounds. Zepto recently raised $350 million, bringing its financial reserves to more than $1 billion, while Zomato, the parent company of Blinkit, gained shareholder approval to raise another $1 billion.

Morgan Stanley believes that the quick commerce sector would be worth $25-55 billion by 2030, potentially outpacing food delivery in terms of gross order value by 2026. The firm cites increasing app downloads and regular user involvement as significant drivers of the sector's rapid expansion, with the market expected to be worth $7 billion by 2024.

Amazon India has also implemented cost-cutting measures. According to reports, the corporation is relocating its Bengaluru headquarters to save money, as part of broader cost-cutting measures.

Financially, Amazon India recorded a 14% gain in revenue to Rs 25,406 crore in FY24, with a 28% reduction in losses to Rs 3,469 crore, despite growth rates remaining lower than the previous spike years. As Amazon expands into quick commerce, it hopes to establish itself in a competitive industry where speed and scale are critical.

​Amazon India plans to roll out its quick commerce service, Tez, by late December 2024 or early 2025. This is Amazon's first global push into the quick commerce market, which is quickly growing in India, with competitors such as Blinkit, Zepto, and Swiggy Instamart driving large sales.

Originally scheduled for a first-quarter 2025 launch, Amazon is now speeding up Tez to capitalize on India's rapidly increasing ecommerce industry. According to the article, a monthly review meeting in early December is anticipated to finalize the plans. The program, billed as a "greenfield, ground-up" project in job postings, focuses on team building and logistics infrastructure, such as establishing dark storefronts and stock-keeping categories, beginning with food and basics.

Amazon will encounter stiff competition from established companies in the rapid commerce market. Flipkart has already launched Minutes, a rapid delivery service, ahead of the festive season. BigBasket, owned by Tata, has converted to a fast model, generating Rs 900 crore in total sales last month. Tata Digital's Neu Flash is also expanding its activities after launching in October.

Meanwhile, Zepto and Blinkit are rapidly expanding, aided by significant fundraising rounds. Zepto recently raised $350 million, bringing its financial reserves to more than $1 billion, while Zomato, the parent company of Blinkit, gained shareholder approval to raise another $1 billion.

Morgan Stanley believes that the quick commerce sector would be worth $25-55 billion by 2030, potentially outpacing food delivery in terms of gross order value by 2026. The firm cites increasing app downloads and regular user involvement as significant drivers of the sector's rapid expansion, with the market expected to be worth $7 billion by 2024.

Amazon India has also implemented cost-cutting measures. According to reports, the corporation is relocating its Bengaluru headquarters to save money, as part of broader cost-cutting measures.

Financially, Amazon India recorded a 14% gain in revenue to Rs 25,406 crore in FY24, with a 28% reduction in losses to Rs 3,469 crore, despite growth rates remaining lower than the previous spike years. As Amazon expands into quick commerce, it hopes to establish itself in a competitive industry where speed and scale are critical.