• 4

  Digital First should be Every Business’ Approach

  Deepshikha Singh, Managing Editor

• 8

  Creating Undying Consumer Experience

  By Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing

• 14

  A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials

  By Neha Kulwal, CEO, Admitad India

• 19

  How Digital Transformation Is Driving Manufacturing Industry

  By Jagdip Kumar, General Manager, Cosmo Films

• 23

  How Tech Is Changing Just About Everything In Marketing

  By David Roman, CMO, Lenovo

• 29

  Leveraging Digital Technologies To Become More Customer-Oriented

  By Anees Merchant, Global Business Head - Digital and Applied AI, Course5 Intelligence

• 34

  BlockChain For Digital Marketing

  By Palash Bagchi, Founder, Retainly Technologies

• 41

  How Brands Synchronize Content Marketing With Traditional Advertising !

  By Vinay Singhal, Co-Founder & CEO, WittyFeed

• 44

  Upskilling For A Cyber-Secure World

  By Ravikumar Sreedharan, Head of Delivery, Asia Pacific Japan Services, TIBCO Software

• 46

  Leveraging Supplies & Efficiency In Business

  By Kaustabh Chakraborty, Executive VP - Strategy & Operations, Locus

Other Issues