| | AUGUST 20164Consultants ReviewEditor's NoteKeep a Competitive Advantage by protecting your IPNandini MukherjeeSpecial Editor ConsultantsReviewIntellectual Property (IP) has become an increasingly valuable asset in today's business. The integration of the intellectual property portfolio ­ patents, trademarks, copyrights, and trade secrets ­ serves to protect the company's ideas, products, and technology, and enables transfer and investment in technology. New and emerging businesses starting out cash-strapped need to weigh the value of investing in IP protection relative to their many other needs. However, most businesses owners ignore what is often their most valuable asset-- IP.Whatever industry a business operates in, it will have some form of valuable IP that needs to be protected by means of laws. Whether a company or product names, a piece of technology or a design, these are key business assets with real commercial value. However, there are several factors to consider when deciding whether to seek IP protection and how to secure rights to the IP. For a majority of companies, it is necessary to identify IP that aligns with their core business strategy and to determine the best way to protect that intellectual property. Deciding whether the company's proprietary advances should be patented, copyrighted, or kept as a trade secret, or whether to seek protection of any kind are all decisions that may arise. To deal with such IP issues, organizations are now focusing on intensifying copyright, trademark and patent matters. Keeping in mind the importance of identification and protection of IP rights may to ensuring long-lasting success, we bring you a select list of `25 Most Promising IP, Copyright, Patent & Trademark Consultants'. The list includes detailed information about each of these organizations which will help make your decision easier. We also recommend you to read the Cover Story of Startupwala.com, a one stop business set-up and corporate services company that strives to offer innovative and customized business and legal solutions and endeavor to elevate the potential of all our clients and service partners.Vol 2 · Issue 7-6 · August 31 - 2016 Publisher & Editor Alok Chaturvedi Managing Editor Rachita Sharma Special Editor Nandini Mukherjee Editorial Team Lithin Zacharia Saheli R Chowdhuri Deepawali Dutta Deepshikha Singh Group Art Director Ashok Kumar Sr. Visualiser Maitreyee Visualiser Sheethal M S GM-Sales & Marketing Rohit Kumar Advertisement Chander Shalini Kiran T : 080-46441002 Delhi Ratnam Gupta T : 011-45992113editor@consultantsreview.com marketing@consultantsreview.comNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017 To subscribe: Circulation Manager Magendran Perumal T : 080-46441103subscription@consultantsreview.com Cover price Rs 100 per issue.Printed and Published By Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 And Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Copyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
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