Deepika Singh, Director-Marketing Communications, Gionee India
The Smartphone brands have taken India by a storm in 2016 with India acquiring the second spot in the list of world’s largest Smartphone market. The phenomenal growth opportunities have urged the international players to revamp their outlook and cater to the ‘value for money’ ideology of Indian consumers. With India’s large user base shifting from feature phone usage to smartphones, the 4G penetration will target a colossal half a billion population by the next decade.
The in-depth look at how these devices have been shaping our Indian market from the category of budget friendly smart phones in 2016 to a category of devices that encompass faster internet connectivity, exclusive design, and are far more sophisticated and intelligent in the year 2017. The changing trends suggest how these smart phones have evolved over the years, managed to change the lives of the people and they continue to mutate to dynamic designs, better resolution, and better speed.
4K Displays: T he d isplays n ow measure 5.5 inches and have a resolution of 2160 x 3840, with an astounding 806 pixels per inch. They seem to be the inevitable transformation that every Smartphone industry will welcome in the year 2017, a definite eye candy for wide screen lovers. In the New Year, the buyers might have to choose between 4K UHD and 4K OLED smart phones.
Bluetooth 5.0: With the newest edition of Bluetooth introduced in the market - Bluetooth 5.0, this new technology is primarily a delight among the buyers, as the update pledges to double the range and quadruple the speed of its earlier version called Bluetooth 4.2. It will reduce breaks in Bluetooth connections between devices and can even travel through walls.
Innovative Chargers: Charging your phones endlessly for hours with all those wires has been a thing of the past. The eco-friendly and unconventional ways of charging help manage people charge their phones on the go with various renewable energy options available. From hand turbine to solar sunflower, there is an endless list of options available for the people to choose from.
Dual-camera Fashion: 2 017 i s expected to be the year when major Smartphones will adopt dual cameras for better image processing as they have already made an appearance on high-end phones but not in the mainstream yet.
Biometric Iris Recognition: After fingerprint scan validation, biometric iris recognition is expected to be the next big thing. Many flagship devices will now develop retina scan validation technologies that will help the users to unlock their smart phones by simply by looking at them.
According to the Morgen Stanley Research Report on global technology and telecom, the country’s Smartphone market will grow at a compounded annual growth rate (CAGR) of 23 percent through 2018 and would account for 30 percent of the global growth during the period. Thus, with these trends coming into the picture, India is going to overtake the U.S. next year as the second-largest smartphone market by units.