Cover Story
Women Market Research Consultants
Market research is a systematic process of collecting, analyzing, and interpreting data and information to understand a specific market, industry, or consumer behavior. The aim is to gain insights into market dynamics, customer preferences, trends, competition, and other relevant factors that influence business decisions. It is crucial for businesses to make informed decisions, tailor their products or services to meet customer needs, identify growth opportunities, assess market potential, and develop effective marketing and business strategies.
Contents
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4
Celebrating Women Shaping the Future of Market Research
Deepshikha Singh, Managing Editor
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8
Current Trends of Digital Marketing
Husain Habib, Co-Founder & CMO, Hats-Off Digital
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10
Steps Small Businesses Can Take In Order For Increasing Customer Engagement Through Cloud Communication
Ranga Jagannath, Director, Agora
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18
Moving Forward Towards Inclusive Digital Finance
Saroj Topno Mittra, Director, Margdarshak
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20
A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials
Neha Kulwal, CEO, Admitad India
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26
Advancing Impact of BIM in AEC Industry: Large Projects in the Purview
Soumya Das, Director, Rudrabhishek Infosystem
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30
Sustainable Development - The Way for Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp