Cover Story
Consultants Of The Year
2021 has been a year of hope and fresh dreams for many. The pace of vaccination rollout and the opening of economies has helped us to prepare ourselves for the post-pandemic world. Even though many businesses had to shut shop due to the adverse economic impact caused by the covid19 pandemic, many have been able to ride this wave and come out of it rather unscaved to a certain extent. With that said, the pandemic has shown every business leader the importance of preparing for a rainy day and how crucial it is to have a flexible working plan. Even though most business leaders can lack expertise and experience in one or more areas of their business, the recent events have...
Contents
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4
Marching towards Success with Consultants On Board!
Deepshikha Singh, Managing Editor
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8
Creating A Brand Image In A Price Sensitive Market - Where The Consumer Loyalty Is Towards The Price & Not The Brand
Shripal Gandhi, Co-Founder & CEO, Sensing Self PTE LTD
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14
Technology Is Reshaping HR Strategy In The Hybrid Workplace
Tapan Gupta, CHRO, PSIPL
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22
Entrepreneurial Opportunities In Digital Health
Kishore Kumar, Senior Vice President, Siemens Healthcare
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30
A Note For A Modern Marketer: Content Ignites Engaging Conversations With Millennials
Neha Kulwal, CEO, Admitad India
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38
Sustainable Development - The Way For Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp
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40
Steps Small Businesses Can Take In Order For Increasing Customer Engagement Through Cloud Communication
Ranga Jagannath, Director, Agora
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42
The Future Awaits Enormous Opportunities
Deven Parekh, Managing Director, Insight Venture Partners