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Building Brand Identity In The Digital Age

With internet becoming a crucial part of people's common lives, Indian marketers have opened their doors to welcome digital marketing. In 2016, about 19 percent of an average Indian marketer's budget was allocated to digital marketing which grew to around 21 percent in 2017 and this number saw a massive surge in 2018. Today, there are more ways through which brands are marketing their products and services of which digital marketing is the primary one. It is because digital marketing has an added advantage of online 24*7 customer support which makes it gain a competitive edge over other marketing platforms. Social media channels, blogs, and other websites allow...