he extent of improvement in India’s healthcare system over the past decade has been remarkable. The expanding availability and affordability of healthcare is spurring demand for other services such as diagnostics, pharmacies, equipments etc. By understanding the misplaced prerequisites of communication in the Indian medical market, Dr. Mamta Jain stated Medwiz Healthcare Communication, a full service international agency, dedicated to healthcare communications. “With the emerging Indian market fast becoming a favorite outsourcing destination for global companies in the healthcare sector, we help in strategic alliances for marketing and in-licensing of products and healthcare publications,” says Dr. Mamta Jain, Director, Medwiz Healthcare Communications. Established in the year 2005, today the company is recognized as a center of excellence in medical communications.
Headquartered in Mumbai, the company came into existence as a result of Dr. Mamta’s ambitious vision and never say die attitude.
Building an organization from scratch requires strength and will power. Dr. Mamta, who was diagnosed by cancer showed the same while building Medwiz. By interpreting the requisites of Indian medical sector, Medwiz focuses on filling the gap between actual learning and specific learning. “Today the government and doctors gain convenience by using communications and they keep themselves updated with medical innovations,” says Dr. Mamta.
Building a Strong Arsenal of Services
The company’s unwavering focus is on different aspects of the healthcare industry and it offers a wide range of services from brand solutions to medical education. By converting complex medical concepts into easily absorbable communication inputs, the company helps a wide range of people including doctors, practicing advisors, pharmacy graduates and even patients.
“Our focus is on evidence based studies. Analyzing the evidence, positioning it and bring it back for the clients or doctors; this is what we do,” adds Dr. Mamta.
The company satisfies its client in almost all the areas of health care by offering unique value based services catering to the needs of physicians, pharmaceutical companies, healthcare service providers and consumers. The company’s roster of services ranges from relationship marketing, patient communications, online and digital marketing, content writing services, physicians writing services, consumer writing services to healthcare publications.
“We are science based knowledge processing organization, not just that we also collaborate with leading National and International experts/ associations to match the right supplier to a client’s needs and provide the smooth interface and ongoing management that assures quality, reliability and low cost,” explains Dr. Mamta.
Since its inception Medwiz has evolved as an elixir for the Indian medical communication sector. “Initially India was lagging in the race to adopt innovation. New technologies which were being adopted in the US or by other parts of the world came into India after some time. But the scenario has changed today. The Indian healthcare sector adopts innovative technologies more readily now,” explains Dr. Mamta. Medwiz makes sure to keep up with international market trends.
The company also believes in building close relationships with clients over the years and counts prestigious names such as Abbott, Sun Pharma, Alembic, Alkem, Cipla, Emcure, Bard, Karl Stroz, Lupin, Pfizer, Ranbaxy, Mega Life sciences, Piramal, Johnson & Johnson and Gsk among its clientele. In the future Medwiz plans to collaborate with the global market to bring latest technologies and scientific evidence into the Indian market and make it more available to the industry here. The company is also working towards a strategic alliance with leading International CRO companies to start full-fledged clinical research services. Serving the medical community through tailored, comprehensive services within a short period of time, the company also aims to focus more on gender health and student wellness.