The retail industry in India has been on a growth trajectory for the last few decades. Major domestic players have ambitious plans to expand this sector in the near future by investing considerably in the sector. Globalization, high economic growth and changing lifestyle of the consumers have resulted in increase in the potential of this sector’s growth. Even the smaller towns and cities are showing a radical growth thereby increasing the opportunity of the retail sector. Although the growth potential of the sector is immense, major challenges pertaining to rigid regulations, high cost real estate and highly competitive big retail industries are hindering the growth of a lot of small set ups.

In this competitive scenario, Retail Consulting firms play an important role in creating value. Cuttack headquartered Playbook Consultancy Private Limited is one such firm established to bring about a change in the way companies view Loyalty in India. “While establishing Playbook, I had in mind not to be an advertising firm that also provides loyalty services. Rather we wanted to be a business that is focused solely on creating value for clients by harnessing the power of consumer’s data and then suggest insights that is easy to implement in their business”, says Debasis Sahoo, Founder, Playbook Consultancy. Since its inception, Playbook has brought in in-depth understanding of the various aspects of the loyalty programs from identifying customers to building the program that appeals to the right audience and provides value to their clients.