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AU Mutuals Financial Planners: Providing Unbiased Wealth Management and Personal Financial Planning

CIO Vendor In India, terms like financial planning and personal finance have emerged as buzzwords of sorts, over the last few years. From budgeting, planning for retirement, saving for education, managing taxes and insurance coverage, ‘finances’ doesn’t mean just one thing.From examining current financial situation, to setting goals, to deciding how to measure progress, bringing all the pieces of an individual’s financial life together is a challenging task.

While working in the financial sector, Ajit Singh and Santosh Tiwari, realized the gap in the sector, that pulls away individuals from attaining their goals. With a mindset and passion to furnish financial management and to help individuals frame their future the duo ventured into the wealth management sector. However, this small step paved the way for the inception of a dynamic firm- AU Mutuals Financial Planners Pvt. Ltd.

Incorporated in the year 2011, the firm diagnoses, plans and helps individuals implement suitable financial plan to meet their financial objectives keeping in view their risk profile and most suitable investment vehicle.

“We realized that there was a lot of push selling happening in the wealth management sector.People working in financial sectors were not treated with high respect; they were more or less known as a product seller representing a manufacture of a product,” says Ajit Singh, Director & Co- founder.

AU Mutuals has a strong compliance culture to make sure that the advisory services delivered are compliant with the current regulations and bench marked against the best practices



“Many of the wealth management products which have been offered to individual were standalones;one client has to consult more than a firm to meet their financial planning,” further adds Santosh Tiwari. Understanding all the complexities of the changing financial climate and making recommendations in clients best interest, today that firm provides unbiased wealth management solutions in various sectors. “We provide a complete range of solutions that complement our advisory services. The range includes a combination of best of breed proprietary and non proprietary products,” explains Ajit.
Apart, from providing advisory in wealth management, the firm also provides unbiased solutions to an array of individual clientele and pierces more into the private wealth segment. “The approach is to recommend client’s product solutions within their overall asset allocation in an unbiased manner after evaluating all the options available in the market,” adds Santosh.
Headquartered in Ghaziabad, the firm has a strong compliance culture to make sure that the advisory services delivered are compliant with the current regulations and benchmarked against the best practices. Identifying and bridging the gap with vast product range and enhanced capabilities, AU Mutuals provides services in mutual fund , risk management , 54EC bonds, corporate deposits services, infrastructure bonds service and taxation service.
Within the next few years the firm wants to serve 2000 happy costumers and over 100 cores under the advisory. “Bringing awareness about long term wealth creation through disciplined investing is among our top priorities. We are open to evolving and integrating our platforms for higher efficiency to cater our services to customers from different parts of the world. In terms of advisory but also in terms of technology,” concludes Ajit.