Media today is one of the most significant facets of the corporate world. Being an integral part of the business space it has been helping various sectors in marketing strategies and promotional activities. Owing to this, several advertising agencies gained momentum and Advertising Bureau & Consultants or ABC is one of them. The agency that set sail back in 1974 is still voyaging as a popular media agency in Kolkata. “ABC is the brainchild of my father, adman and veteran photographer late Asoke Roy Chowdhury who took a garage on rent and began his journey with the vision to create simple and effective communications that would work wonders for clients,” says Aveek Roy Chowdhury, the present owner of the firm.
Triumph over Hurdles
ABC aims to deliver ideas with simplicity and is presently holding a strong position in the media industry. Though the market is a little upbeat today, thirty years back the story was much different. During the 70’s, the idea of appointing an advertising agency for creative services was limited to few large organizations. Other organizations were indifferent towards employing professional communication strategies. Describing the process of overcoming these hurdles Aveek says, “We relentlessly educate our clients from various sectors in how to differentiate from the competition and create a brand with the help of original creative ideas and noticeable execution. Team ABC kept on grappling to acquire effective results with a limited budget by sharpening their skills and following strategies of designing persuasive communication. “It was tough to satisfy government and semi-government organizations, PSUs and private clients equally. But we tried our best and succeeded in delivering suitable results to all these sectors,” adds Aveek.