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Lanar Realtors: Redefining Real Estate Consulting in India

CIO Vendor Real Estate has always been a booming industry in a rapidly growing economy like India. With the increase in cross-border trade and outsourcing, the demand for spaces, both residential and commercial has shot up drastically leveraging the scope of real estate consulting. But often this area of consultation is perceived as mere brokers or agents intermediating between builders or owners and the clients. Even in 2001 when Sreedhar Reddy set the foundation of Lanar Realtors Pvt. Ltd, a real estate consultancy business was looked down upon by many in India. Noticing the high prospects, Sreedhar pledged himself towards rephrasing the perception of realtors in India.
Lanar Realtors has always been a one stop destination for all services and solutions in real estate and related fields providing out-of-the-box consultancy. Clients are satisfied with adroit services like brokering in buying, selling, leasing of both commercial and residential properties. Using social media efficiently and property portals for promoting properties, assisting clients deal with legal compliances including hand holding for registration process, tie-up with banks for loans, property valuation and so on.
Lanar Realtors has been a trusted name in real estate consulting for its clients varying from Large Indian Corporates, MNCs, HNI’s, and Individual Property Owners, national and local developers. To render further assistance in real estate related complicacies, Lanar has exclusive tie-ups with leading legal advisory firms for reliable due diligence and relationships with private and public financial institutions to assist in project funding for big and small realty projects. Headquartered in Hyderabad; Lanar operates on a pan India scale with major operations in Bhubaneswar, Bangalore, Chennai, Pune, Mumbai and Delhi NCR.
The impeccable and multifaceted services have earned Lanar a list of prestigious clientele including names like HSBC, HDFC, Hexagon, Ebix, Deloitte, Dell, Randstad, Soft Tech, Mahindra Satyam Computer etc to name a very few and still counting. The inception of Lanar Realtors marked a revolution in the Indian real estate milieu. In 2001 when Sreedhar ventured into the real estate business, he started bringing about dramatic changes by initiating and conducting various seminars, workshops and conferences at the international level to bring up the level of expertise and the perception of Indian realtors. He is one of the founding members of National Association of Realtors- India (NAR-India) and had been the education committee Chairman for four years. He had also served as the President of NAR-India in 2010 -11. The association with, the first web enabled real estate portal in India, right from its inception, eventually helped Lanar succeed in luring big corporate companies as clients. While speaking about the inception and challenges Sreedhar Reddy, Founding Managing Director appends, “To compete with the increasing real estate consultants and agencies, we adopted an innovative strategy of taking up prominent landmark buildings on exclusive marketing/mandates which enabled us to be in the decision making seat representing large landlords. This clearly brought our expertise out in the market which showcased our capability to position the real estate assets in the best possible way and our approach of creating a win-win situation for the parties involved. Developers, Large Corporates MNC’s started recognizing us as a reliable partner in their quest for real estate in Hyderabad and other cities”.

Lanar has exclusive tie-ups with leading legal advisory firms for reliable due diligence and relationships with private and public financial institutions to assist in project funding for big and small realty projects

The 15 years that Lanar has been in the market has been highly eventful. Lanar is growing at a tremendous rate of about 35 percent every year. Lanar Realtors is the only realtor that has achieved the Magicbricks certified gold rated agent in Hyderbad. “Dependability and accuracy of services are the hallmarks that we assure our clients with. I’d like to see Lanar Realtors as a national level player providing services for both commercial and residential clients,” concludes Sreedhar Reddy.