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Transjovan Capital: Transforming the Landscape of M&A Advisory in India

CIO Vendor Amid the roaring competition and changing market conditions in India,Transjovan Capital Advisors LLP has emerged as a new-age Board advisory firmthat aims at transforming the landscape of M&A advisory.Headquartered in New Delhi, this advisory firmhas displayed remarkable performance by delivering end-to-end advisory solutions for capital-raising, Mergers &Acquisitions, business planningandfor business performance improvement.
M&A advisory is not everyone's game - it requires specialist skillsets. "It's like you can choose if you would like your heart surgery to be done by a Cardiologist or a general surgeon", says Gaurav Asthana, Managing Partner, explaining the difference between a specialist M&A advisory firm like Transjovan Capital vis-a-vis the generalist advisory or CA firms.
Transjovan in a short span of time has built a long list of clients which includes SMEs, large Indian Conglomerates, Institutional Investors, Fortune 500 Corporations, Government Authorities and Emergingventures.At present, the team at Transjovan is actively working with businesses spread across a variety of sectors like Technology, Digital Media, Real Estate, E-commerce, Education, Logistics, Retail, Engineering, and Infrastructure in both the domestic and international markets.
The company was introduced with the vision to be the most preferred Board advisory firm, in India and globally.The firmprovidessupport to clients right from the stage of business planning till execution of strategies or transactions, as the case maybe.Explaining the company’s approach, Gauravexplains, “Our belief lies in maintaining relationship-based approach with clients as it works better in the long run as compared to a transaction-based approach adopted by most of the competitors”.Besides assisting corporates,
Transjovan is also sought after by PE/VC funds for their portfolio value unlocking process by way of preparation of exit/co-investment strategy and supporting the M&A transaction on behalf of the portfolio companies.
Quality of delivery and customer satisfaction remain the most crucial elements for the services offeredby this advisory firm. “We'd rather do justice to the selective engagements we participate in, than keep acquiring new engagements. A happy customer brings another 3-4 potential customers by way of referrals. We believe the best form of marketing is when your customers become your brand evangelist," details Gaurav.
While Transjovan Capital is sector-agnostic, they have a few preference criteria while associating with potential Clients:
(i) companies should be exhibiting revenues of USD 5-200 Mn;
(ii) should be profitable (preferably better than their industry median) and growing;
(iii) for growth capital, preferred transaction size in the range of USD 2-100 Mn (for strategic M&A transactions, the size can be higher);
(iv) companies should have demonstrable USPs vis-a-vis competition;
(v) for Private Equity / Venture Capital funds: should be managing a corpus between USD 20 Mn to USD 1 Bn;
(vi) exceptional startups can also be considered (if they have exhibited a strong Proof-of-Concept or are category-makers);

Besides its customercentric approach, Transjovan differentiates itself from the competition by way of its strong leadership team

Besides its customer-centric approach, the company differentiates itself from the competition by way of its strong leadership team (comprising of distinguished professionals who have experience of being Board members/CEOs/CFOs at large enterprises). Moreover,the team's exposure to advising on M&A transactions worth over USD 1Bn cumulative andassociation with over 250 investors and corporate across the Indian and international markets further adds value to Transjovan's client businesses.
With the firm growing 100% year-on-year, Transjovan Capital further reinforces its position of being amongst the most promising M&A advisory firms to watch out for in India.