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ANOVA Corporate Services: Solutions to SMEs on M&As, Due Diligence, Valuation, Business Plans and Fundraising

CIO Vendor The current decade is seeing a surge in the number of start-ups, with Tech start-ups leading the space. Several innovativeideashave emanated andinnumerable technologiescontinue to take shape in the form of business ventures. With the burgeoning rise of start-ups, there has also been a need for consulting companiesthat can bring fluency to processesby guidingthe small and medium enterprises (SMEs) with strategic outlook, financial discipline, ability to raise funds towards growth, and related aspects.To complement this, the last few years has also seenconsulting companies in action, founded byindustry veterans. One such corporate consulting company is ANOVA Corporate Services Private Limited.

ANOVA, which started operations in 2013,is an independent advisory firm that provides value added services to senior management, company boards, and owners of small and medium (SMEs) size companies. ANOVA’s business offerings include Mergers & Acquisitions (M&A) which encompasses Financial Due Diligence, Valuation, Financial Modelling, Fund Raising, and related advisory services,besides Financial BPO Services. ANOVA was founded by Chandrashekar Kupperi who is an FCA, FCMA, FCS, FIPA, CMA (US), SMP from IIM-C,and has worked with multinationals, bothIndia and abroad. He has significant experience with Mergers & Acquisitions (M&A) advisory matters, besides strong exposure to financial analysis, audit and accounting matters, trademarks management as well as ‘controls’ environment.

Overcoming the Challenges on the Go
As an experienced professional from theindustry and consulting space, Chandrashekar wanted to tap into the areas that were the pain points of businesses, especially the start-ups and SMEs.
To bring apt solutions, he established ANOVA with a team of young, energetic and highly motivated professionals.Soon after initiating its operations,the company started working closely with entrepreneurs/management teamin formulatinglong-term strategies which led to better growth, as most of them had greater emphasis on short term or immediate objectives.

ANOVA Corporate Services: Solutions to SMEs on M&As, Due Diligence, Valuation, Business Plans, Fundraising

ANOVA continued to gain momentum, but the obvious challenges for ANOVA were creating trust at an early stage with the client as well as ensuring optimal pricing for services rendered. Chandrashekarsays, “I took it as an interesting challenge because,the more I was able to detail the pain points to the clients and offer relevant solutions, the better was the understanding on the services.That’s how we started acquiring a lot of clients from small to mid-size companiesas well as gain their trust which led to optimal pricing.”

ANOVA has strong association with the investor community for both debt and equity funding options. ANOVA creates robustness in the business, financially and operationally, thereby bridging the needs between the clients and the investors, leading to better valuation and returns for both.

Core Areas of Operations
ANOVA offers specialized support for mergers & acquisitions, due diligence, and financial advisory services. These are the three major pillars that have enabled ANOVA attain a significant growth within a short span of time and emerge as a specialized M&A consulting company.
The journey of ANOVA so far has been commendable. The success of assignments in personal care, fine jewellery,luxury leather bags, luxury hand-embellished dress segments were a great boost for ANOVA and the team. The organization continues to deal with businesses of all sizes both Indian and International. In the next few years, the company aims to expand to new segments, and to mark a larger presence in international markets.