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WebEngage: Simplifying Conversion Rate Optimization

In the emerging global economy, e-commerce and e-business have increasingly become a quintessential component of business strategy and a strong catalyst in bringing economic development. The integration of brand new technologies and innovative business models has revolutionized relationships between organizations and customers. With e-Commerce leading the way by enhancing productivity, encouraging customer participation, besides reducing costs, the need of the hour is to facilitate e-commerce growth that is distinctive in helping businesses. Taking an initiative to solve Conversion Rate Optimization, Avlesh Singh and Ankit Utreja founded WebEngage in 2010.

“Not many entrepreneurs are aware of these types of e-commerce solutions. An efficient website immediately grabs a user’s attention and brings back existing customers. Hence, it is required at all times that this powerful tool should keep its visitors interested and engaged,” explains Avlesh Singh, Co-founder and CEO, WebEngage. Taking an initiative to solve Conversion Rate Optimization, WebEngage has driven e-commerce into newer limits through its creative customer support tools.

The Journey to Gaining a Distinguished Clientele
With a vision set to help businesses accomplish their e-commerce functions with greater efficiency, Avlesh and Ankit headed to strike out on their own. It was their work experience in various start-ups that they banked upon to find success. This resulted in the intrusion of an IT product development firm WebEngage. “We focus on finding a cultural fit. There have been numerous occasions in the past when we chose to let go, even when the candidate was an excellent technical fit. It is important for us to keep the culture of debate and openness intact,” explains Avlesh.

Solving Conversion Rate Optimization, WebEngage has driven e-commerce into newer limits through its creative customer support tools


In October 2011, WebEngage, a push-engine product aiming at helping e commerce companies better engage with their users was launched. In January 2012, WebEngage got Makemytrip as its first enterprise customer. The firm has since then added Flipkart, Snapdeal, eBay, Jabong, Myntra, Homeshop18 and Yatra to its client portfolio. It has also bagged several international clients including business communication solution provider Avaya and online food delivery marketplace Foodpanda.

Helping Clients Gain Customer Loyalty
WebEngage is all set to create the most impactful customer engagement solution that works across multiple web channels. The astounding idea WebEngage has come up with is, to choose messages from the users Twitter/FB/LinkedIn/Blog and display those as notifications on the site.
CIO Vendor This has made providing smart notifications easy with increased usability. Smart notifications are also provided from the users’ Twitter stream, company’s blog, LinkedIn job posts and Facebook fan page.

Enterprises today face the biggest threat in maintaining customer loyalty. By launching a unique notification tool, which is a plug-n-play, the DIY messaging tool for websites, WebEngage has been helping clients overcome this critical challenge. These notifications are used to announce new products, discounts or any sort of messaging the clients would like to share with their website visitor. Formulating new business strategies WebEngage shot up to be the only DIY toolkit in the market which offers an end-to-end conversion tracking.

Every executive search engagement is powered by search intelligence. WebEngage is iron-willed and resolute with a composition of its young and enthusiastic team provides an exceptional product execution. These cub professionals are the ones doing small things in a great way. Their DNA has been on the lines of “got a problem? We are available”. All of which have molded them to adapt to the quality of being competent. Started as a three member team, today, WebEngage is a vision come true with a head count of 30 people.

Taking pride falling into limelight when the media mentions about them in ‘The Economic Times’, WebEngage have scaled well to have accolades that involve being one of the Top 5 Enterprise Tech company award by SmartCEO in Sep, 2015 and the Top 10 product startups at Nasscom Emerge 50 in 2014. The organization has won several accolades and recognitions in the industry. They have been the Winner of TiE Lumis Entrepreneurial Excellence Award in 2014 and one of the lead Top 10 fastest growing Indian Startups in 2015. "The vision set for our organization in the years to come is to create the most impactful customer engagement solution that works across channels-web, mobile and going forward, in the retail space. We want the market to think of us as salesmen or floor managers for e-commerce companies," Avlesh signs off.